MTV CHOOSE OR LOSE

STREET TEAM '08

"Street Team '08 once again put MTV News at the leading edge of election news coverage."
-Tech President

 

If there was ever a year to cover the US elections from a youth perspective, it was 2008, with its historic participation by young voters.  Luckily, I got to be on the front lines as Supervising Producer on MTV's Emmy-Award-winning collaboration with the Knight Foundation and the Associated Press. In this groundbreaking experiment, 51 young, state-based citizen journalists covered the ’08 elections across all media platforms—web, mobile, broadcast, and virtual.

 

I managed all details and logistics of the program's development, launch and operations, including recruitment, training, and supervision of all internal staff and 51 diverse reporters nationwide. Our effort contributed to the most influential youth vote in U.S. history. While at MTV, I also oversaw production of a weekly, one-hour Best of Choose or Lose show for linear mobile TV, and produced on-air news segments and packages, as well as field-producing coverage of the Democratic and Republican National Conventions.

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